.audience-site{--audience:#f15025;--audience-dark:#b93212;--audience-soft:#fff1ec;overflow:hidden}.audience-site--multisite{--audience:#3466c8;--audience-dark:#214891;--audience-soft:#edf3ff}.audience-site--hse{--audience:#14835b;--audience-dark:#0b6141;--audience-soft:#eaf8f1}.audience-hero{position:relative;padding:38px 0 90px;background:#f8f8f5}.audience-hero__grid{display:grid;grid-template-columns:minmax(0,.92fr) minmax(450px,1.08fr);gap:80px;align-items:center;margin-top:72px}.audience-kicker{display:inline-flex;align-items:center;gap:9px;color:var(--audience-dark);font-size:.67rem;font-weight:700;letter-spacing:.11em;text-transform:uppercase}.audience-kicker svg{width:21px;height:21px}.audience-hero h1{margin:18px 0 0;color:#0b1b3b;font-size:clamp(2.8rem,4.8vw,4.4rem);line-height:1.01;letter-spacing:-.058em}.audience-hero h1 em{display:block;color:var(--audience);font-style:normal}.audience-hero__lead{max-width:650px;margin:24px 0 28px;color:#536074;font-size:.91rem;line-height:1.8}.audience-actions{display:flex;align-items:center;gap:11px}.audience-actions .mk-button:first-child{background:var(--audience);box-shadow:0 10px 25px color-mix(in srgb,var(--audience) 22%,transparent)}.audience-actions .mk-button:first-child:hover{background:var(--audience-dark)}.audience-visual{position:relative}.audience-section{padding:105px 0}.audience-section--soft{background:#f5f6f3}.audience-heading{max-width:750px;margin-bottom:50px}.audience-heading span{display:block;margin-bottom:14px;color:var(--audience-dark);font-size:.65rem;font-weight:700;letter-spacing:.11em;text-transform:uppercase}.audience-heading h2{margin:0;color:#0b1b3b;font-size:clamp(2.05rem,3.6vw,3rem);line-height:1.12;letter-spacing:-.047em}.audience-heading p{margin:18px 0 0;color:#606c7e;font-size:.84rem;line-height:1.78}.audience-cta{position:relative;overflow:hidden;padding:92px 0;background:var(--audience);color:#fff;text-align:center}.audience-cta__shape{position:absolute;width:620px;height:620px;left:50%;top:45%;transform:translate(-50%,-50%);border:1px solid rgba(255,255,255,.16);border-radius:50%;box-shadow:0 0 0 90px #ffffff0a,0 0 0 190px #ffffff08}.audience-cta .mk-container{position:relative}.audience-cta span{font-size:.64rem;font-weight:700;letter-spacing:.11em;text-transform:uppercase}.audience-cta h2{max-width:750px;margin:14px auto 0;font-size:clamp(2rem,3.6vw,3rem);line-height:1.13;letter-spacing:-.045em}.audience-cta p{max-width:620px;margin:18px auto 27px;color:#ffffffe0;font-size:.82rem;line-height:1.7}@media(max-width:920px){.audience-hero__grid{grid-template-columns:1fr;gap:48px}.audience-visual{max-width:700px;width:100%;margin:auto}}@media(max-width:600px){.audience-hero{padding-bottom:65px}.audience-hero__grid{margin-top:55px}.audience-hero h1{font-size:2.65rem}.audience-actions{flex-direction:column;align-items:stretch}.audience-actions .mk-button{width:100%}.audience-section,.audience-cta{padding:75px 0}}@media(max-width:600px){.audience-visual small{font-size:.6rem!important;line-height:1.4}.audience-visual svg text{font-size:11px!important}}