.audience-site{--audience:#f15025;--audience-dark:#b93212;--audience-soft:#fff1ec;overflow:hidden}.audience-site--multisite{--audience:#3466c8;--audience-dark:#214891;--audience-soft:#edf3ff}.audience-site--hse{--audience:#14835b;--audience-dark:#0b6141;--audience-soft:#eaf8f1}.audience-hero{background:#f8f8f5;padding:38px 0 90px;position:relative}.audience-hero__grid{grid-template-columns:minmax(0,.92fr) minmax(450px,1.08fr);align-items:center;gap:80px;margin-top:72px;display:grid}.audience-kicker{color:var(--audience-dark);letter-spacing:.11em;text-transform:uppercase;align-items:center;gap:9px;font-size:.67rem;font-weight:700;display:inline-flex}.audience-kicker svg{width:21px;height:21px}.audience-hero h1{color:#0b1b3b;letter-spacing:-.058em;margin:18px 0 0;font-size:clamp(2.8rem,4.8vw,4.4rem);line-height:1.01}.audience-hero h1 em{color:var(--audience);font-style:normal;display:block}.audience-hero__lead{color:#536074;max-width:650px;margin:24px 0 28px;font-size:.91rem;line-height:1.8}.audience-actions{align-items:center;gap:11px;display:flex}.audience-actions .mk-button:first-child{background:var(--audience);box-shadow:0 10px 25px color-mix(in srgb,var(--audience) 22%,transparent)}.audience-actions .mk-button:first-child:hover{background:var(--audience-dark)}.audience-visual{position:relative}.audience-section{padding:105px 0}.audience-section--soft{background:#f5f6f3}.audience-heading{max-width:750px;margin-bottom:50px}.audience-heading span{color:var(--audience-dark);letter-spacing:.11em;text-transform:uppercase;margin-bottom:14px;font-size:.65rem;font-weight:700;display:block}.audience-heading h2{color:#0b1b3b;letter-spacing:-.047em;margin:0;font-size:clamp(2.05rem,3.6vw,3rem);line-height:1.12}.audience-heading p{color:#606c7e;margin:18px 0 0;font-size:.84rem;line-height:1.78}.audience-cta{background:var(--audience);color:#fff;text-align:center;padding:92px 0;position:relative;overflow:hidden}.audience-cta__shape{border:1px solid #ffffff29;border-radius:50%;width:620px;height:620px;position:absolute;top:45%;left:50%;transform:translate(-50%,-50%);box-shadow:0 0 0 90px #ffffff0a,0 0 0 190px #ffffff08}.audience-cta .mk-container{position:relative}.audience-cta span{letter-spacing:.11em;text-transform:uppercase;font-size:.64rem;font-weight:700}.audience-cta h2{letter-spacing:-.045em;max-width:750px;margin:14px auto 0;font-size:clamp(2rem,3.6vw,3rem);line-height:1.13}.audience-cta p{color:#ffffffe0;max-width:620px;margin:18px auto 27px;font-size:.82rem;line-height:1.7}@media (width<=920px){.audience-hero__grid{grid-template-columns:1fr;gap:48px}.audience-visual{width:100%;max-width:700px;margin:auto}}@media (width<=600px){.audience-hero{padding-bottom:65px}.audience-hero__grid{margin-top:55px}.audience-hero h1{font-size:2.65rem}.audience-actions{flex-direction:column;align-items:stretch}.audience-actions .mk-button{width:100%}.audience-section,.audience-cta{padding:75px 0}.audience-visual small{line-height:1.4;font-size:.6rem!important}.audience-visual svg text{font-size:11px!important}}